Determinants of Customer Loyalty in a Cloud Computing Environment.
Tor GuimaraesMike WaltonKetan ParanjapePublished in: Int. J. Cloud Appl. Comput. (2022)
Keyphrases
- cloud computing environment
- customer loyalty
- service quality
- cloud computing
- service providers
- load balancing
- customer satisfaction
- virtual machine
- open architecture
- distributed computing
- electronic commerce
- competitive advantage
- information systems
- quality of service
- computing resources
- data center
- load balance
- user satisfaction
- call center
- cloud services
- data mining
- data management
- potential customers
- real time
- marketing strategies
- resource allocation
- fault tolerance
- response time
- mobile devices
- databases
- database