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How to be a Good 'Frand' in China: an Exploratory Study of Effective Social Media Behaviours for Foreign Brands.
Mary Tate
Hongzhi Gao
Hongxia Zhang
David Johnstone
Published in:
ACIS (2015)
Keyphrases
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social media
high quality
computationally efficient
online social networks
genetic algorithm
artificial intelligence
social networks
web services
database systems
expert systems