Selecting appropriate sellers in online auctions through a multi-attribute reputation calculation method.
Jau-Shien ChangHao-Jhen WongPublished in: Electron. Commer. Res. Appl. (2011)
Keyphrases
- online auctions
- multi attribute
- calculation method
- reputation systems
- auction mechanisms
- utility function
- reputation mechanisms
- bid prices
- multi criteria
- utility theory
- multi attribute decision making
- multiple attributes
- internet auctions
- electronic commerce
- analytic hierarchy process
- multiple criteria
- attribute values
- multi dimensional
- group decision making
- fraud detection
- neural network
- preference relations
- reverse auction
- similarity search
- electronic marketplaces