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Social media analytical CRM: a case study in a bank.
Ekrem Duman
Published in:
J. Intell. Fuzzy Syst. (2023)
Keyphrases
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social media
customer relationship management
social networks
case study
user generated content
decision making
social networking
test bed
social media sites
text mining
big data
data mining applications
commercial banks
public opinion
real world events
social media platforms