A Knowledge Mining Approach for Effective Customer Relationship Management.
Fatudimu Ibukun TolulopeCharles Onuwa UwadiaCharles K. AyoPublished in: Int. J. Knowl. Based Organ. (2013)
Keyphrases
- customer relationship management
- data mining techniques
- knowledge discovery
- data mining technology
- data mining applications
- data mining
- competitive advantage
- data mining systems
- knowledge representation
- data mining tools
- decision making
- real world
- natural language processing
- text mining
- knowledge management
- data mining algorithms
- data mining methods
- preprocessing