Advertising a new product in a segmented market.

Alessandra Buratto Luca Grosset Bruno Viscolani

Published in: Eur. J. Oper. Res. (2006)

Keyphrases

display advertising
search advertising
stock price
online advertising
stock market
market share
sponsored search auctions
financial data
market data
information systems
decision making
segmented images
market participants
advertising campaigns
behavioral targeting