Rural E-Customers' Preferences for Last Mile Delivery and Products Purchased via the Internet before and after the COVID-19 Pandemic.
Malgorzata MarkowskaJakub MarcinkowskiMaja Kiba-JaniakDanuta StrahlPublished in: J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
- customer preferences
- purchase decision
- online retailers
- potential customers
- customer requirements
- information disclosure
- purchasing behavior
- product recommendation
- internet access
- customer demand
- digital divide
- user preferences
- developing countries
- market segments
- consumer behavior
- software vendors
- market share
- marketing campaigns
- decision making
- service providers
- preference models
- steady state
- product information
- online shopping
- customer support
- search engine
- business opportunities
- health information
- marketing strategies
- high tech
- online advertising
- information technology
- customer satisfaction