Evaluating the Susceptibility of E-commerce Shoppers to Persuasive Strategies. A Game-Based Approach.
Ifeoma AdajiNafisul KironJulita VassilevaPublished in: PERSUASIVE (2020)
Keyphrases
- optimal strategy
- card game
- electronic commerce
- game theory
- computer games
- mixed strategy
- equilibrium strategies
- game playing
- nash equilibrium
- repeated games
- video games
- educational games
- game play
- game theoretic
- user centric
- role playing
- game design
- online auctions
- stochastic games
- solution concepts
- perfect information
- search strategies
- information systems