From Marketer-Generated Content to User-Generated Content: Evidence from Online Health Communities.
Wanxin QiaoNi HuangZhijun YanPublished in: ICIS (2022)
Keyphrases
- user generated content
- online social
- online forums
- online social media
- social media
- social networking sites
- social media sites
- user generated
- social network sites
- online communities
- user comments
- micro blog
- online learning
- recommender systems
- user communities
- social web
- product reviews
- user contributed
- social media content
- relevant content
- website
- virtual communities