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Should Siri be a Source or Medium for Ads? The Role of Source Orientation and User Motivations in User Responses to Persuasive Content from Voice Assistants.
Eugene Cho
S. Shyam Sundar
Published in:
CHI Extended Abstracts (2022)
Keyphrases
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targeted advertising
user experience
user interaction
user preferences
end users
user profiles
data sets
user interface
user satisfaction
user feedback
user centric
user groups