Controlling your Brand: Contractual Restrictions Placed by Internet Retailers on Affiliate Marketing Activities in Spain.
Paul B. FoxJonathan WarehamPublished in: Bled eConference (2007)
Keyphrases
- online marketing
- internet marketing
- potential customers
- website
- internet advertising
- marketing strategies
- search engine marketing
- online advertising
- supply chain
- high tech
- activity recognition
- social media
- ultimate goal
- internet users
- criminal activities
- online consumer
- world wide
- decision making
- human activities
- life cycle
- competitive intelligence
- information technology
- innovative ways