Enhance consumer experience and product attitude in E-commerce live streaming: based on the environmental perspective.
Xixian PengJiaqi RenYutong GuoPublished in: Ind. Manag. Data Syst. (2024)
Keyphrases
- purchase intention
- live streaming
- online shopping
- consumer behavior
- product information
- online stores
- product quality
- electronic commerce
- online shoppers
- customer preferences
- product recommendation
- peer to peer
- limited bandwidth
- streaming video
- internet shopping
- life cycle
- user behavior
- purchase decision
- attitudes toward
- next generation networks
- wireless networks