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Markdown pricing strategy under a dual-channel supply chain with strategic consumers.
Haijiao Li
Kuan Yang
Janny M. Y. Leung
Guoqing Zhang
Published in:
RAIRO Oper. Res. (2022)
Keyphrases
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pricing strategies
supply chain
dual channel
capacity planning
inventory control
supply chain management
decision making
inventory management
lead time
dynamic pricing
service level
planning horizon
customer demand
pricing model