The influence of user interaction and participation in social media on the consumption intention of niche products.
Chee Wei PhangChenghong ZhangJuliana SutantoPublished in: Inf. Manag. (2013)
Keyphrases
- user interaction
- social media
- viral marketing
- user participation
- user behavior
- user feedback
- consumer products
- information diffusion
- online communities
- social media content
- user studies
- social networks
- user input
- user interface
- decision making
- user experience
- social interaction
- long tail
- personality traits
- online social networks
- shape prior
- social networking sites
- machine learning
- interactive segmentation
- online forums
- web search
- factors influencing
- user generated content
- user model