Gestion et analyse personnalisées des demandes marketing. Cas de LCL-Le Crédit Lyonnais.
Cécile FavreM. RougiéFadila BentayebOmar BoussaidPublished in: Ingénierie des Systèmes d Inf. (2009)
Keyphrases
- website
- social media
- data mining
- international business
- decision making
- short and long term
- consumer behavior
- long term
- customer relationship management
- cooperative
- predictive modeling
- customer behavior
- data mining technology
- high tech
- marketing strategies
- direct marketing
- information technology
- target audience
- artificial intelligence