Optimizing Search Advertising Strategies: Integrating Reinforcement Learning with Generalized Second-Price Auctions for Enhanced Ad Ranking and Bidding.
Chang ZhouYang ZhaoJin CaoYi ShenXiaoling CuiChiyu ChengPublished in: CoRR (2024)
Keyphrases
- search advertising
- click prediction
- online auctions
- contextual advertising
- reinforcement learning
- trading agents
- sponsored search
- web search
- bidding strategies
- combinatorial auctions
- online advertising
- advertising campaigns
- search engine
- click through rate
- short text
- display advertising
- electronic marketplaces
- budget constraints
- keywords
- sponsored search advertising
- product search
- marginal utility
- keyword extraction
- auction mechanisms
- direct marketing
- multi unit
- user behavior
- trading strategies
- data mining
- electronic commerce
- document collections
- contextual information
- sealed bid
- website