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Correlation of Brand Mentions in Social Media and Web Searching Before and After Real Life Events: Phase Analysis of Social Media and Search Data for Super Bowl 2015 Commercials.

Partha MukherjeeBernard J. Jansen
Published in: ICDM Workshops (2015)
Keyphrases
  • social media
  • social media data
  • real life
  • data analysis
  • web searching
  • search engine
  • keywords
  • xml documents
  • end users
  • knowledge discovery
  • data mining techniques
  • data objects
  • log data