The effects of targeted political advertising on user privacy concerns and digital product acceptance: A preference-based approach.
Katharina BaumOlga AbramovaStefan MeißnerHanna KrasnovaPublished in: Electron. Mark. (2023)
Keyphrases
- privacy concerns
- user preferences
- personal information
- privacy preserving
- social media
- information security
- recommender systems
- online advertising
- privacy preserving data mining
- user satisfaction
- end users
- user interaction
- e government
- distributed data
- data privacy
- marketing campaigns
- behavioral intention
- user profiles
- collaborative filtering
- data mining