Implications of buyer decision theory for design of e-commerce websites.

Barry G. Silverman Mintu Bachann Khaled Al-Akharas

Published in: Int. J. Hum. Comput. Stud. (2001)

Keyphrases

decision theory
electronic commerce
utility function
decision making
website
case study
design process
artificial intelligence
case based reasoning
autonomous agents
game theory
optimal decisions