The Influencing Mechanism of Richness of UGC on Purchase Intention - An Empirical Analysis Based on "Content + Transaction" APP Users.
Yao LiZhenzhen SongPublished in: SPIoT (1) (2020)
Keyphrases
- user generated content
- user experience
- user generated
- mobile applications
- social media
- end users
- web content
- user interaction
- user interface
- online shopping
- online communities
- user behavior
- mobile phone
- multimedia content
- software development
- response time
- user feedback
- collaborative filtering
- user centric
- software engineering
- real time
- social network sites