A New Centrality Measure for Influence Maximization in Social Networks.
Suman KunduC. A. MurthySankar K. PalPublished in: PReMI (2011)
Keyphrases
- social networks
- influence maximization
- degree centrality
- social network analysis
- information propagation
- viral marketing
- centrality measures
- greedy algorithm
- diffusion models
- influence propagation
- online social networks
- diffusion model
- social interaction
- social networking
- link prediction
- complex networks
- betweenness centrality
- social media
- social influence
- social relationships
- social network data
- network structure
- website
- community detection
- information flow
- multiscale