Click efficiency: a unified optimal ranking for online Ads and documents.
Raju BalakrishnanSubbarao KambhampatiPublished in: J. Intell. Inf. Syst. (2016)
Keyphrases
- contextual advertising
- keyword extraction
- keywords
- click prediction
- web search
- online advertising
- short text
- click logs
- search engine
- document relevance
- user clicks
- ranked list
- behavioral targeting
- document collections
- click through rate
- online learning
- user behavior
- document ranking
- web documents
- text documents
- information retrieval
- search advertising
- information retrieval systems
- expert search
- maximal marginal relevance
- xml documents
- display advertising
- expert finding
- sponsored search
- text retrieval
- ranking algorithm
- relevance ranking
- retrieved documents
- search tasks
- ranking functions
- document retrieval
- relevant documents
- retrieval systems
- ranking models
- web retrieval
- learning to rank
- mutual reinforcement
- ranking list