A game of clicks: economic incentives to fight click fraud in ad networks.
Lemonia DritsoulaJohn MusacchioPublished in: SIGMETRICS Perform. Evaluation Rev. (2014)
Keyphrases
- sponsored search
- click prediction
- web search
- search engine
- click through rate
- user behavior
- user clicks
- click logs
- online advertising
- search behavior
- social networks
- incentive mechanism
- nash equilibrium
- computer games
- click models
- game play
- brain connectivity
- search advertising
- information retrieval
- free riding
- behavioral targeting
- query intent
- educational games
- game theory
- network structure
- game theoretic
- game playing
- fraud detection
- search queries
- video games
- user experience
- web search engines
- data mining techniques
- data mining