Personalising Mobile Advertising Based on Users Installed Apps.

Jenna Reps Uwe Aickelin Jonathan M. Garibaldi Chris Damski

Published in: CoRR (2015)

Keyphrases

mobile advertising
mobile applications
user interaction
user satisfaction
end users
collaborative filtering
user interface
information access
user groups
multiple users
online learning
information sources
user profiles
user experience
user feedback
user requirements
user studies
social media