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Mining Twitter lists to extract brand-related associative information for celebrity endorsement.
Charalampos Saridakis
Constantine S. Katsikeas
Sofia Angelidou
Maria Oikonomidou
Polyvios Pratikakis
Published in:
Eur. J. Oper. Res. (2023)
Keyphrases
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neural network
information sources
web mining
data mining
website
data structure
social media
information extraction
information processing
contextual information
information sharing
sentiment analysis