Decision Support for Digital Marketing Through Virtual Organizations - Influencers on Twitter.
Rebeca Cordero GutiérrezFernando de la Prieta PintadoJuan M. Corchado RodríguezPublished in: KMO (2018)
Keyphrases
- virtual organization
- decision support
- viral marketing
- social media
- online social networks
- social networks
- geographically distributed
- information diffusion
- decision support system
- decision making
- trust management
- resource sharing
- data mining
- distributed computing
- business process
- influence propagation
- workflow management
- decision makers
- data warehouse
- twitter users
- conceptual framework
- social networking
- business intelligence
- social influence
- social relationships
- case study
- knowledge discovery
- trusted computing
- real world