Identifying target green 3C customers in Taiwan using multiattribute utility theory.
Miao-Ling WangTsai-Chi KuoJia-Wen LiuPublished in: Expert Syst. Appl. (2009)
Keyphrases
- utility theory
- multi attribute
- utility function
- decision theory
- decision analysis
- soft constraints
- generalized additive
- fuzzy logic
- cumulative prospect theory
- attribute values
- multi dimensional
- decision problems
- decision model
- expected utility
- multiple criteria
- bayesian networks
- group decision making
- belief functions
- artificial intelligence
- cooperative
- expert systems
- theoretical framework
- dynamic programming
- multi criteria
- search space
- sensitivity analysis
- query processing
- multi objective
- decision making
- similarity search
- data mining