Stochastic optimal budget decision for advertising considering uncertain sales responses.

Rong Du Qiying Hu Shizhong Ai

Published in: Eur. J. Oper. Res. (2007)

Keyphrases

decision making
dynamic programming
stochastic optimization
decision makers
information retrieval
bayesian networks
worst case
decision rules
optimal solution
monte carlo
optimal control
locally optimal
budget constraints