Discovering Critical Situations in Online Social Networks - A Neuro Fuzzy Approach to Alert Marketing Managers.
Carolin KaiserSabine SchlickFreimut BodendorfPublished in: KDIR (2010)
Keyphrases
- online social networks
- viral marketing
- social media
- social networks
- decision making
- social relationships
- social networking
- online communities
- network structure
- website
- marketing campaigns
- social ties
- user activity
- social relations
- neuro fuzzy
- data mining
- social networking sites
- malicious activities
- social network analysis
- social graphs
- online social networking
- online social media
- human mobility
- social graph
- online forums
- high tech