Drivers and Obviations for using Social Media in companies - Insights from an online-survey on Firms in German-speaking Countries.
Christoph LattemannAriane PollockFrank BeinholdPublished in: AMCIS (2014)
Keyphrases
- social media
- internet enabled
- consumer products
- online marketing
- social media sites
- competitive advantage
- government organizations
- social networking sites
- reputation management
- success stories
- developed countries
- online social media
- online learning
- social networking
- managerial implications
- competitive environment
- job market
- trading partners
- online social networks
- financial information
- small and medium sized enterprises
- data collection
- social networks
- data mining
- social media platforms
- user generated content
- big data
- business processes
- real time
- strategic decisions
- market share
- financial services
- online forums
- search costs
- developing countries
- online communities
- electronic commerce
- information systems
- advertising campaigns