Formulating a marketing strategy of SME through a combination of 9Ps of marketing mix and Porter's five forces: a case study.
M. Mujiya UlkhaqWismar R. WijayantiWini R. DewiAdhie PrayogoFiniesa S. AuliaAnnisa A. UtamiAnita MustikasariPublished in: ICBDT (2018)
Keyphrases
- marketing strategies
- direct marketing
- database marketing
- customer relationship management
- consumer behavior
- customer satisfaction
- life cycle
- data mining
- commercial banks
- online marketing
- support systems
- case study
- marketing campaigns
- databases
- data mining applications
- internet marketing
- search engine optimization
- data processing
- decision makers
- response time
- knowledge discovery
- learning environment
- search engine marketing