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How to make users fall in love with a mobile application: A moderated-mediation analysis of perceived value and (brand) love.
Lili Zheng
Published in:
Inf. Technol. People (2024)
Keyphrases
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mobile applications
user experience
mobile devices
mobile phone
statistical analysis
mobile services
artificial intelligence
web services
user interface
learning activities
context aware
user profiles
mobile technologies
mobile environments