The role of Internet buyer's product familiarity and confidence in anchoring effect.

Chin-Shan Wu Fei-Fei Cheng David C. Yen

Published in: Behav. Inf. Technol. (2012)

Keyphrases

comparison shopping
email
electronic commerce
life cycle
negative impact
decision making
supply chain
decision process
web technologies
production planning
online advertising
product design
product quality
online marketplaces