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The role of Internet buyer's product familiarity and confidence in anchoring effect.
Chin-Shan Wu
Fei-Fei Cheng
David C. Yen
Published in:
Behav. Inf. Technol. (2012)
Keyphrases
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comparison shopping
email
electronic commerce
life cycle
negative impact
decision making
supply chain
decision process
web technologies
production planning
online advertising
product design
product quality
online marketplaces