Scent Marketing: Subliminal Advertising Messages.
Bernadette EmsenhuberPublished in: GI Jahrestagung (2009)
Keyphrases
- electronic word of mouth
- consumer behavior
- mobile advertising
- internet advertising
- internet marketing
- online advertising
- viral marketing
- online marketing
- marketing campaigns
- advertising campaigns
- data mining
- website
- positive or negative
- marketing strategies
- social media
- online reviews
- online shopping
- search engine optimization
- electronic mail
- decision making
- social networking websites
- predictive modeling
- direct marketing
- communication channels
- telecommunications industry
- social networks
- neural network