"I tend to view ads almost like a pestilence": On the Accessibility Implications of Mobile Ads for Blind Users.
Ziyao HeSyed Fatiul HuqSam MalekPublished in: ICSE (2024)
Keyphrases
- targeted advertising
- behavioral targeting
- smart phones
- online advertising
- mobile applications
- keywords
- mobile services
- server logs
- mobile web
- mobile terminals
- multiple users
- user interface
- end users
- mobile phone
- mobile devices
- user profiles
- contextual advertising
- user experience
- web pages
- web accessibility
- computational advertising
- information sources
- user satisfaction
- display advertising
- wireless technologies
- sponsored search
- user interaction
- user groups
- user centric