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How a Traditional Company Seeded New Analytics Capabilities.
Gunther Gust
Christoph M. Flath
Tobias Brandt
Philipp Ströhle
Dirk Neumann
Published in:
MIS Q. Executive (2017)
Keyphrases
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case study
learning analytics
data mining
social media
business intelligence
data management
database
data sets
neural network
artificial intelligence
decision making
open source
big data
processing capabilities