Importance of Marketing Mix Elements in Determining Consumer Purchase Decision in the Retail Market.
Jalal Rajeh HanayshaMohammed Emad Al ShaikhHaitham M. AlzoubiPublished in: Int. J. Serv. Sci. Manag. Eng. Technol. (2021)
Keyphrases
- purchase decision
- consumer behavior
- decision making
- customer behavior
- short and long term
- purchase behavior
- market competition
- online markets
- website
- small and medium sized
- market participants
- online consumer
- social media
- customer base
- long term
- data mining
- cross selling
- electronic markets
- purchasing behavior
- internet advertising
- mobile payment
- information goods
- potential customers
- pricing strategies
- financial data
- customer relationship management
- online shopping
- business models
- social networks