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Banner advertisement and Web site congruity effects on consumer Web site perceptions.

Eric J. NewmanDonald E. Stem Jr.David Sprott
Published in: Ind. Manag. Data Syst. (2004)
Keyphrases
  • website
  • web pages
  • web usage mining
  • web server
  • web content
  • web users
  • web usability
  • web logs
  • online stores
  • adaptive web sites
  • web documents
  • web usage
  • internet search engines
  • web server logs