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Enhancing Cross-Domain Click-Through Rate Prediction via Explicit Feature Augmentation.
Xu Chen
Zida Cheng
Jiangchao Yao
Chen Ju
Weilin Huang
Jinsong Lan
Xiaoyi Zeng
Shuai Xiao
Published in:
WWW (Companion Volume) (2024)
Keyphrases
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cross domain
transfer learning
domain adaptation
text categorization
knowledge transfer
target domain
sentiment classification
click through rate
e government
machine learning
natural language processing
user behavior
search advertising