Personalizing Trust in Online Auctions.

John O'Donovan Vesile Evrim Barry Smyth Dennis McLeod Paddy Nixon

Published in: STAIRS (2006)

Keyphrases

online auctions
reputation systems
bid prices
online marketplaces
reputation mechanisms
electronic commerce
trust model
trust evaluation
web search
user profiles
trust relationships
trust management
bidding strategies
social capital
fraud detection
decision makers
multiagent systems