Even central users do not always drive information diffusion.
Chao GaoZhen SuJiming LiuJürgen KurthsPublished in: Commun. ACM (2019)
Keyphrases
- information diffusion
- viral marketing
- social media
- heterogeneous social networks
- social networks
- collaborative filtering
- diffusion model
- network structure
- online communities
- diffusion models
- recommender systems
- social media sites
- diffusion process
- diffusion processes
- user interaction
- social influence
- community detection
- opinion leaders