Using of FAHP and fuzzy TOPSIS techniques for prioritising of Iranian banks to customer relationship management factors.
Mohammad Mahmoudi MaymandElham KeshavarzPublished in: Int. J. Math. Oper. Res. (2017)
Keyphrases
- customer relationship management
- fuzzy topsis
- relationship management
- marketing strategies
- competitive advantage
- data mining
- data mining applications
- multi criteria decision making
- data mining technology
- decision making
- multiple criteria
- group decision making
- multi criteria
- call center
- evaluation model
- electronic commerce
- data mining techniques
- information systems
- artificial intelligence