Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase.
Noorshella Binti Che NawiMichelle W. L. FongArthur TatnallPublished in: J. Inf. Technol. Educ. Res. (2014)
Keyphrases
- customer satisfaction
- marketing strategies
- customer loyalty
- online shopping
- case study
- service quality
- direct marketing
- electronic commerce
- consumer behavior
- purchase behavior
- customer retention
- customer service
- data mining
- website design
- potential customers
- core competence
- internet shopping
- customer support
- customer data
- e learning
- user satisfaction
- website
- real world
- customer relationship management
- product design
- information systems
- support systems
- customer reviews
- social media
- user interface
- database systems