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Efficient Delivery Policy to Minimize User Traffic Consumption in Guaranteed Advertising.
Jia Zhang
Zheng Wang
Qian Li
Jialin Zhang
Yanyan Lan
Qiang Li
Xiaoming Sun
Published in:
AAAI (2017)
Keyphrases
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user experience
end users
recommender systems
collaborative filtering
user interface
keywords
web search
user preferences
optimal policy
user queries
user defined
network traffic
display advertising
targeted advertising