The Impact and Interaction Effect of HR and IT Applications on the Performance of Customer Relationship Management in the Banking Industry: An Empirical Study of Five Taiwanese Banks.
Yu-Chiang WangYi-Feng YangPublished in: Inf. Resour. Manag. J. (2015)
Keyphrases
- banking industry
- customer relationship management
- commercial banks
- return on investment
- marketing strategies
- information technology
- banking services
- money laundering
- negative impact
- internet banking
- data mining technology
- competitive advantage
- data mining applications
- data mining
- perceived risk
- driving forces
- databases