A theoretical discussion of factors affecting the acceptance of m-commerce among SMTEs by integrating TTF with TAM.
Saleh AlqatanNoor Maizura Mohamad NoorMustafa ManRosmayati MohemadPublished in: Int. J. Bus. Inf. Syst. (2017)
Keyphrases
- factors affecting
- perceived usefulness
- technology acceptance model
- user acceptance
- technology acceptance
- theory of planned behavior
- continuance intention
- factors influencing
- subjective norm
- key factors
- structural equation modeling
- technology adoption
- information quality
- theoretical analysis
- behavioral intention
- mobile payment
- mobile commerce
- computer self efficacy
- empirically tested
- web services
- neural network
- business models