Spreading influence values over weighted relationships among users of several social networks.
Yolanda Blanco-FernándezMartín López NoresJosé Juan Pazos-AriasManuela I. Martín-VicentePublished in: PerCom Workshops (2012)
Keyphrases
- social networks
- social influence
- viral marketing
- social media
- influence propagation
- social relationships
- online dating
- information propagation
- social web
- social networking sites
- online communities
- user interface
- user interaction
- website
- influence maximization
- social relations
- online social networks
- end users
- information sources
- user generated content
- user profiles
- sina weibo
- social network sites
- social interaction
- online social
- attribute values
- social structure
- social communities
- network structure
- social context
- social roles
- opinion leaders
- user perceptions