A Recommender for Targeted Advertisement of Unsought Products in E-Commerce.
Koung-Lung LinJane Yung-jen HsuHan-Shen HuangChun-Nan HsuPublished in: CEC (2005)
Keyphrases
- product recommendation
- product information
- recommender systems
- collaborative filtering
- product search
- electronic commerce
- marketing campaigns
- user preferences
- customer preferences
- data sets
- neural network
- mobile advertising
- consumer behavior
- online stores
- user behavior
- artificial intelligence
- mobile commerce
- user profiles
- online shoppers