PUZZLE: a concept and prototype for linking business intelligence to business strategy.
Kamel RouibahSamia Ould-AliPublished in: J. Strateg. Inf. Syst. (2002)
Keyphrases
- business intelligence
- business analytics
- business strategy
- data warehousing
- data warehouse
- business information
- business intelligence systems
- decision support
- knowledge management
- data analysis
- decision making
- strategic alignment
- big data
- key performance indicators
- case study
- knowledge discovery
- database
- sql server
- microsoft office
- data mining
- business users
- customer service
- end users
- competitive environment
- predictive analytics
- databases
- data sets
- machine learning
- information technology