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The Mediating Effect of Brand Trust Between Online Customer Reviews and Willingness to Buy.
Ting-Pong Vincent Chang
Jo Rhodes
Peter Lok
Published in:
J. Electron. Commer. Organ. (2013)
Keyphrases
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customer reviews
product reviews
purchase intention
opinion mining
product features
customer satisfaction
online shopping
sentiment analysis
virtual communities
perceived risk
online product reviews
positive or negative
real time
online retailers
fine grained
information sources
knowledge discovery